The Brand Refinement

Private creative service

The Brand Refinement

£850.00

A thoughtful evolution for a brand with good bones.

The Brand Refinement is for an existing identity that no longer quite reflects the quality, maturity or direction of the business behind it. Rather than starting again, I refine the strongest existing ingredients into a more resolved visual system.

What you receive

  • One concise Brand Refinement PDF showing the updated visual direction
  • A refined colour palette with practical colour values
  • Typography direction for primary and supporting type use
  • Guidance on spacing, hierarchy, image treatment and overall visual tone
  • Examples showing how the refined identity can be applied consistently

Secondary mark option: also includes one newly designed supporting brand mark for use alongside your existing logo.

Supplied as: a finished PDF brand guide plus final approved graphic files for any new supporting mark created.

Not included: a full rebrand, naming, a complete new logo suite, packaging design, website redesign or unlimited brand assets. Editable working files are not included unless separately agreed.

By purchasing, you are booking the scope selected above and agreeing to the Booking & Service Terms.

Ideal for

  • Businesses and teams in any appropriate industry
  • Fashion, beauty, hospitality, food and drink
  • Sport, automotive, technology and specialist sectors
  • Founders who value a considered, commercially aware point of view

Timeline

15 working days from receipt of the agreed materials and direction. The secondary-mark option may add up to 3 working days.

Refinement

One considered refinement round on the agreed direction. Additional directions or revision rounds are quoted separately.

Choose your scope

Scope
Your selection Brand refinement £850.00

Your selected service will be confirmed at checkout.

BOOKING & SERVICE TERMS Explore the full offering
What you will receive

What you will receive

A considered evolution of your existing visual identity, preserving the strongest parts while making the overall expression feel clearer and more resolved.

A refined visual direction with focused recommendations for type, colour, composition and the details that create a more assured brand presence.

A concise reference document that shows how the refined direction should be carried forward.

If selected, one secondary mark or supporting graphic device developed within the agreed route.

Fearne Clementine 1789 brings a broad cross-sector eye, research and visual judgement to the brief, so the work is shaped around what your business actually needs rather than supplied as a generic formula.

How it works

How it works

1. Choose the core refinement or the refinement with a secondary mark.

2. Share your current identity, the materials you use most often and a short outline of what is no longer quite working.

3. I identify the strongest existing ingredients and develop one focused direction around them.

4. You receive the direction for one refinement round, followed by a final digital document.

To begin

What I need from you

Your existing logo files, brand materials and examples of current website, social or printed applications.

A short description of your audience, future direction and anything that must remain recognisable.

Any existing type, colour, imagery or usage constraints, plus confirmation that supplied assets may be used for this project.

Scope, care & terms
Fearne Clementine 1789 brings a broad cross-sector eye, research and visual judgement to the brief, so the work is shaped around what your business actually needs rather than supplied as a generic formula.

This is a refinement of an existing identity, not a full identity build or a complete brand-guidelines project. It does not include a new naming exercise, full logo suite, extensive collateral, website implementation, packaging production or trademark clearance. The studio welcomes suitable briefs across industries, including fashion, hospitality, food and drink, sport, automotive, technical and specialist sectors. Adult and erotic content are outside the studio's remit. Your purchase reserves studio capacity and is non-refundable once work has begun. Timelines begin when all agreed material has been received. The client is responsible for having the rights and permissions needed for every supplied asset and piece of information. Creative work can improve clarity and presentation, but commercial outcomes, search position, conversion, audience growth, press coverage and platform performance cannot be guaranteed. Please read the Booking & Service Terms for the full conditions.