FEARNE CLEMENTINE 1789THE PRACTICE · 01

A MULTIDISCIPLINARY CREATIVE HOUSE

ThePractice

The practice of Fearne Clementine 1789 spans brand, digital, and visual direction. Each discipline is approached as part of a larger whole, shaped through story, precision, and craft. The work is contemporary in its tools, timeless in its intention.

BRAND · DIGITAL · DIRECTIONUK · WORKING INTERNATIONALLY
01 · THE DISCIPLINES 01 / 04

Five disciplines. One connected practice.

01 · DISCIPLINE

Branding & Identity

STRATEGY · IDENTITY · SYSTEMS

Brands are built through clarity and consistency. The house shapes names, visual systems, and brand languages that feel instinctive and enduring. Each identity is designed to evolve with time, balancing strategy with emotional resonance.

02 · DISCIPLINE

Digital & Motion

WEB · SHOPIFY · UX UI · MOTION

Digital experiences are treated as environments rather than interfaces. Websites, motion, and interactive elements are crafted to feel fluid, tactile, and cinematic. Where technology supports story rather than distracting from it.

03 · DISCIPLINE

Creative Direction

CAMPAIGN · IMAGE · FILM · STYLING

Campaigns are shaped through narrative and atmosphere. From concept to execution, the house leads visual direction across photography, film, and styling, ensuring every frame communicates intention and depth.

04 · DISCIPLINE

Editorial & Print

PRINT · PACKAGING · TYPOGRAPHY

Print is approached as an object, not an output. From books and lookbooks to packaging and typographic systems, the house creates tactile experiences that invite pause, presence, and lasting connection.

02 · TOOLS OF THE PRACTICE

Made with more than one kind of tool

The practice moves between precise digital systems and tactile experimentation — software, pencil, paint, paper, motion and code, selected according to what the idea needs.

01Digital composition
Adobe IllustratorAdobe PhotoshopArt directionRetouching
Selected process and practice
01
06
03 · CAPABILITIES

What the practice can hold

A flexible practice, built to enter at one precise point or shape a complete brand world.

01 Capability

Brand Strategy

Positioning, narrative and the strategic structure behind a distinctive brand world.

Positioning Brand narrative Naming direction Audience clarity
02 Capability

Visual Identity

Identity systems, typography, colour, visual language and the details that make recognition feel instinctive.

Logo systems Typography Colour palettes Brand guidelines
03 Capability

Website Design

Editorial digital environments shaped around story, hierarchy, interaction and brand expression.

Editorial websites Landing pages Mobile journeys Conversion design
04 Capability

Shopify Development

Bespoke Shopify experiences that connect design thinking with practical e commerce behaviour.

E-commerce builds Product uploads Collections & navigation On-page SEO
05 Capability

UX / UI Design

Structure, usability and interface decisions designed to make complex journeys feel clear and natural.

User journeys Wireframes Interface systems Mobile optimisation
06 Capability

Motion & Interaction

Scroll, movement and interaction used with purpose to make digital experiences feel tactile and alive.

Scroll effects Micro-interactions Animated typography Product motion
07 Capability

Creative Direction

Concept, atmosphere, image, film and styling brought together under one coherent point of view.

Campaign concepts Art direction Shoot direction Visual storytelling
08 Capability

Campaign Worlds

Narrative systems for launches and campaigns that can extend across image, motion, digital and social.

Launch campaigns Social toolkits Digital assets Cross-platform systems
09 Capability

Editorial & Print

Books, lookbooks, packaging and typographic objects designed to reward attention and touch.

Lookbooks Catalogues Packaging Book & invitation design
10 Capability

Content Strategy

Visual rhythm, content systems and platform thinking that keep a brand coherent without becoming repetitive.

Social direction Content pillars Klaviyo design Platform planning
11 Capability

Visual Prototyping

Contemporary tools used selectively for exploration, world building, styling and rapid development.

Concept imagery Style exploration Rapid mockups AI-assisted world building
04 · HOW THE HOUSE THINKS01 / 02

Modern Tools, Timeless Outcomes

IDEAS

The work of the house is expansive in both scope and application. Ideas move fluidly from concept to execution, shaped through strategy, visual thinking, and narrative craft. Projects often span brand identity, digital environments, campaign worlds, and ongoing visual direction, allowing each brand to develop a cohesive and recognisable presence across every touchpoint.

05 · HOW THE PRACTICE IS APPLIED

How the Practice Is Applied

The practice adapts naturally to the shape of each project. Some collaborations focus on a single discipline, while others unfold across brand, digital, and campaign work. The house works fluidly, shaping ideas from early concept through to execution, or stepping in at pivotal moments of transformation.

06 · WHO THE PRACTICE IS FOR

Who the Practice Is For

The practice can begin with one precise brief or expand across an entire visual world, from the first strategic thought to the final digital, printed or moving expression.

We offer branding services, website design, Shopify development, UX UI design, and creative direction for luxury, fashion, and lifestyle brands. Our work spans brand strategy, visual identity design, e commerce website development, editorial design, and content strategy. Based in the UK, we collaborate globally with brands seeking refined, high-end design, digital experiences, and cohesive brand storytelling across web, print, and campaign.